Propaganda. C-Print, 20 x 20 cm, 2008.


1000sq Meter Free-style. The Israeli Center for Digital Art, Holon, Israel. Curator: M. Tati.

The "Propaganda" work is my response to advertising, which is part of the phenomenon of propaganda in the modern world. The fields of design and graphics, which are intended to stimulate ever-increasing consumption, employ the images that have been created by the arts and culture throughout the centuries.

Through the popularization and endless replication of familiar images and sounds, advertising destroys the "mystery" of art, eliminating its subjective impact upon the individual. This may be the reason why contemporary art is branching into new forms and genres, in an attempt to preserve its right to individual impact.